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A Brief Brand History:
In 1978, pro surfer Michael Tomson and Joel Cooper launched Gotcha, selling swim trunks from a garage in Laguna Beach, California. By 1982, Gotcha was a household name to surfers around the world, establishing itself as one of the authentic, original surf brands. Gotcha has since extended to the extreme sports community and has been successful all over the world.

“ The bottom line is we created a culture at Gotcha, a culture of
adventure and experimentation. We took chances and we made good on them. We were not afraid.”

Michael Tomson

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BRAND

DNA
It’s all about attitude!
Gotcha represents the irreverent
nature of action sports. It celebrates
the outdoors and goes beyond sport
to serve the lifestyle of those who
run toward adventure.
If you don’t surf, don’t start.
Leading.
Authentic.
Rebellious.
Original.

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